The Power of Video Marketing
In recent years, the use of video marketing has exploded into one of the most widespread and successful ways that businesses are increasing brand awareness and generating revenue. Videos allow consumers to put a face to your brand and develop trust in your company. If you haven’t considered using video marketing to grow your business, here are five reasons why you need to:
1. Video increases sales and customer conversions.
Consumers don’t buy from brands that they don’t know. Video marketing is your elevator pitch on why people should from you. You’re building a relationship with potential consumers through your videos. In a benchmark done by Demand Metric, results showed that 70% of B2B marketers are using video and 82% of marketers reported success with their video marketing campaigns. Studies also show that 74% of people who watched an explainer video about a product went on to buy that product, and that video marketing increases online sales by as much as 43%. All these statistics add up to one fact: video marketing has become the key to increasing your sales.
2. You build reliability and trust with consumers.
Why do people always change the channel when an ASPCA commercial comes on? Why do some movie trailers get us so incredibly excited? Because it’s proven that people respond to video better than they do with other forms of marketing. People are more likely to watch videos, 65% of viewers watch more than three quarters of a video, which allows you the opportunity to connect with them on multiple levels. Video allows the use of music, camera work, facial expressions, body language and tone of voice to convey multiple things at once. When done right, this elicits an emotional response from consumers and connects them to your company.
Video not only makes your customers feel connected to your company; it can make your company feel connected to your customers. Video can be used to show off your company culture, shed light on some little known aspect of your company, or show your company helping your community. This type of video marketing gives people some insight into things that are normally closed off. If you show consumers your employees working together, getting along and being passionate about what they’re doing then you humanize your company. By adding that human element to your videos, you make consumers feel like your company is run by real people who care, which is why video marketing has been so incredibly successful in increasing sales and customer conversions.
3. Video is a growing market.
Every phone on the planet has a camera now, but making brand videos on a phone is a recipe for disaster. In the past, creating videos for marketing purposes used to take a lot of time, effort, and money. Today, video marketing has become such a necessity that companies like GoBig Films work to make the creation of video content as easy as the creation of written content. Cisco predicts that 80% of all internet traffic will be video by 2019. Over two-thirds of the top 50 internet retailers are using video content on their websites and over three-fourths of marketing professionals plan to use video to increase their brand visibility. One more reason video is such a great tool is that it’s already optimized for mobile users. Youtube has reported that mobile video consumption rises 100% every year. With the market for video growing exponentially, it’s easy to see why video marketing is such a great option.
4. Video makes everything easier.
Videos are one of the easiest ways to increase customer engagement and get your message out there at the same time. People like videos; just putting the word “Video” in your email subject lines boosts the rates of your message being opened by as much as 19%. On top of that, recipients are more likely to follow the links in your marketing emails. Studies show that when you include a video in your email, the click-through rate increases anywhere from 200-300%. Consumers retain more information about things that they see and hear versus things they just see or just hear.
Video gives you the opportunity to show your product in action and explain how it benefits the consumer. It also gives you the chance to convey emotion with information, which makes you stand out. People who have video on their website see an average increase in time spent on their site of two minutes compared to websites who don’t have video. One of the most beneficial aspects of video is that when it’s good, it practically markets itself. How? It’s incredibly easy to share. The number of smart phone users and social media participants increases every year, and more people are sharing content than ever before. Each person who shares your video increases awareness of your brand exponentially. Video marketing engages more people, increasing customer conversions and driving sales.
5. You’ll increase your SEO.
In order to succeed, you have to be at the top (of search engines). Search engine optimization is absolutely key to succeeding in 2017. Companies across the country are making full-time positions just for SEO. A study done by Chitika Insights on the click-through rates of search engine results found that out of 8 million clicks, a resounding 94% of users clicked on a first-page result. While less than 6% actually went on to the second page and selected a result there. How does this relate to video marketing? Based on research done by Comscore, adding a video to your website increases your chances of a first page search engine result by 53 times. That’s a lot. Video content serves as an indicator to search engines that your site has quality content and a rich mix of media types which boosts your site to the top of the results page.
Video marketing provides huge ROI’s. You’ll gain more customers and increase your website traffic by adding a video. The videos you implement on your site will pay for themselves with the boost in business you’ll receive. Videos are also shareable so the right video can provide huge returns. All it takes is one video to make your brand go viral. Don’t be afraid to implement video into your marketing campaign, and let our team at GoBig Films take your brand to the next level!
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